Properly managing your site’s rankings takes more than working with a digital ad agency. You’ll need to take an active role in the SEO of your site to get to the top of Google’s rankings, and the knowledge you need to succeed will often feel hard won. Once you have that knowledge, though, you can teach others – and one of the best ways to do this is through the production of an eBook on SEO. Rather than going through traditional publishing channels, you’ll want to publish this book yourself.
Self-publishing has become remarkably easy over the last few years. If you work with a digital agency that specializes in self-publishing, you can probably find more than a few reasonable options that will allow customers around the world to read your book. Working with major sites like Amazon is often the most common way to get an eBook off the ground, but take some time to look at other electronic publishers – they may have royalty splits that are more amenable to your needs.
Once you have the publishing sorted out, you’ll need to focus on marketing. This is where a digital advertising agency tends to shine, as a quick push on social media and a few sponsored links can work wonders for a book’s popularity. Once you have a combination of the right publishing platform and the right marketing plan, you should be able to get your book out to the masses.
SEO books are easy to publish, but hard to set apart from the crowd. Always consider how you’ll publish the book and how you’ll get the word out about it. A little thought ahead of time can help you turn your book into a best seller.
Sticky Web Media is one of the fastest growing digital ad agencies in Los Angeles, according to Inc. Magazine.